You simply swipe on this stuff and then meet over a pint of beer or a cup of coffee. Online dating is a tremendous asset for us because it broadens the dating pool and introduces us to people who we otherwise wouldn't have met." Finkel's most recent piece of research on the topic is a study he co-authored with Samantha Joel and Paul Eastwick and published in the journal Psychological Science.
According to Pew Research Center, 59 percent of adults ages 18 to 29 were married in 1960, while only 20 percent of adults that age were in 2011.
And, from a recent Gallup poll, 64 percent of 18 to 29 year olds are not living with or married to a partner.
In that review, too, Finkel and his co-authors suggested that the best thing about online dating is that it widens your pool of prospective mates. In a 2015 New York Times op-ed, Finkel shared another reason why Tinder and similar services may be the best option for singles.
Finkel wrote: "[S]uperficiality is actually Tinder's greatest asset.
"For people who want to whine and moan about how online dating isn't working," says psychologist Eli Finkel, "go back in time to 1975.
Ask somebody, 'What does it feel like to not have any realistic possibility of meeting somebody that you could potentially go on a date with? Finkel is a psychologist at Northwestern University and a professor at the Kellogg School of Management; he's also the author of "The All-or-Nothing Marriage." Finkel and his colleagues have been studying online dating for years.(Other psychologists say we can wind up making worse decisions in general when we've got too many options.) Mandy Ginsberg, the CEO of Match Group North America, who oversees Match, Plenty of Fish, and OKCupid, alluded to something similar when she said online dating isn't a panacea.She previously told Business Insider that she still hears about "ability to have chemistry, or someone not being sure about their intent, or going out on endless first dates and nothing ever clicking." The funny-but-sad thing about online dating is that, while it gives you more options and presumably boosts your chances of meeting someone, you may worse off than that guy or girl living in 1975.But it couldn't predict how much one specific person liked another specific person — which was kind of the whole point.In 2012, Finkel co-authored a lengthy review, published in the journal Psychological Science in the Public Interest, of several dating sites and apps, and outlined several limitations to online dating.This data fuels claims by many, including the recent Vanity Fair article “Tinder and the Dawn of the ‘Dating Apocalypse,’” that Generation Y is synonymous with hookup culture.