If you were doing one combination a second, it would take 3.18 years to develop a campaign.
The app has generated over one billion matches since its start, and subscriber estimates vary between 100,000 and 297,000 users.
In June 2014 during the FIFA World Cup in Brazil, the app had a 50 percent increase in downloads and usage.
The ability to connect instantaneously through an app is an appealing aspect to many single consumers.
Because this apps is free, it makes its profits through ads and its premium service, Tinder Plus.
Another notable aspect of the top 20 ranking of dating advertisers by paid search spend is the diversity of businesses/services represented.
For example, there are a variety of online dating services in the ranking that are targeted toward specific demographics, such as Our and Single And Over50.com, which are both geared toward individuals over age 50, Mature Singles Only.com, targeted toward those over age 40, and Elite Singles.com, targeted toward professionals over age 30.About 8 percent of 18-29 year olds admit to being in a committed relationship with a spouse or partner they met online, according to Statista.In the fourth quarter of 2015, paid search spend in the dating category averaged .3 million per month, an 11% increase over the .8 million monthly average for the preceding 9 months of the year.The dating services industry includes several different segments.Online Dating Websites: Sites such as Match.com, Plenty of Fish, e Harmony, and hundreds more bring affordable and convenient matchmaking services to America’s 124 million singles.Dating Apps: Smartphones have brought online dating into the hands of thousands of Millennials through popular new apps.