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In contrast, Lulu’s 6 million number is actually downloads/registered users, not necessarily actives.

Chong also tells me she’s excited to be back in London, although she’ll still be splitting her time with New York, and to return to the place that showed so much support to her and Lulu in its early days. “I’m a huge fan of the ecosystem, having raised my first round of capital from funds here and revived support from the government.

I have been on Badoo only for a few days now but I do like it better than POF. I have been trying online dating on other sites for about 6 months now and haven't gone on one date yet. I am in my forties and while i am fit and attractive i hadn’t even posted a picture yet so why would these hotties be contacting me?

also why would chicks in their twenties who look like they listen to justin bieber want to contact an old fart like me anyways?

Tied to this is the fact that, for the time being at least, the Lulu app as we know it is to be no more.

Instead, a new, more conventional dating app is to replace it, sans any of the ‘dating intelligence’ features that made Lulu a trailblazer in the first place.

Lulu, the once controversial mobile app that lets women anonymously review and rate men (something the startup calls ‘dating intelligence’), has been acquired by London-based dating platform Badoo.

The move also sees Lulu founder and CEO Alexandra Chong move back to the U. capital from New York to join Badoo as President, where I’m told she’ll be focusing on international expansion, business development and communications.In a later undisclosed Series A round, Venrock also came on board as an investor after Lulu relocated to New York and began exclusively targeting the U. With that said, whether or not this is anything close to a home run for investors is impossible to know, but it’s notable that Chong is not only staying on but is getting such as prominent position within Badoo.And while I wouldn’t go as far as to call the deal an outright acqui-hire, along with Chong’s new position, a number of other details suggest that this was a major consideration behind Badoo’s decision to acquire Lulu.I have joined Badoo and I like the fact that for most things I can do them for free.As with all of these type of sites though I am getting some spam emails.Terms of the deal remain undisclosed, though I understand the acquisition was a mixture of cash and stock.

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