How often do you come back to your favorite pubs or restaurants, where a waitress or a bartender know your name, favorite dish or drink?They will change the channel on the TV for you without asking – because they know that you are really into football, but not a big fan of hockey. ’ opens up a chance of creating that special kind of bond, a series of contacts that later turn into a relationship – where knowledge about customers usually goes far beyond their names – where selling is not an ultimate goal.
Some people believe it is the easiest way to quickly get their problems solved, while many others simply hate hanging on the phone.
It’s the caller’s attitude that makes phone support so challenging.
Markets and audiences’ size determine support tools.
Smaller businesses start slow and usually without paying much attention to details such as customer service – website design, search engine optimization and advertisement tend to be more important than email address or phone number clearly visible on the website. Fortunately, this sad picture changes over time when business owners realize they need to care about much more than just sales and financial results.
Why support agents don’t care about customer’s needs, even though 3 out of 5 customers take their business to the competitors after poor customer service experience? Only several decades ago, business owners were in a much more comfortable situation – they always had the attention of the customers.
They were the center of the market and there was always a demand for their product.
Moreover, about 13% of those unhappy customers will tell more than 20 (!
) people about their problem (unfortunately people tend to talk more about their bad experiences). The stats mentioned above clearly show how customer happiness brings an additional value to a company and how bad experience turns out to be an additional, unnecessary cost. They like the company, its products and enjoy the way it is doing business.
To help you with the task of creating a full-blown customer service department, we’ve prepared a guide on the most important aspects of customer support.
This ebook, will teach you how to approach phone, live chat, help desk and social customer service.
It should not ring more than 3 times before being answered.