Some members and staff writers complained that owner Nick Denton was looking to sell out all of the Gawker sites while they were still profitable.
In December 2009, Denton was nominated for "Media Entrepreneur of the Decade" by Adweek, and Gawker was named "Blog of the Decade" by the advertising trade.
Balk shared responsibility for the Gawker site with co-editor Emily Gould.
The site breaks members down into two groups: those who are "attractive" and those who are "generous" (there is no third category for women who are good-looking and wealthy, so if you're both, you may be out of luck).
The raspy voice behind the promotional video promises women they can stay at five-star resorts, experience fine dining and 'do the fun things travelers do' all for free.
"Our members expect to find genuine profiles, with genuine opportunities to fall in love and enter into a relationship," the disclaimer reads.
"We understand that every member has a different motivation for joining this site, but we do not support any members who are registering as escorts.
Sicha was employed in this position from after her departure until August 2004, at which point he was replaced by Jessica Coen, and he became editorial director of Gawker Media.
Sicha left for the New York Observer six months after his promotion.
This is not an escort site, nor will we permit any type of escorting on this site.
The blog promoted itself as "the source for daily Manhattan media news and gossip." According to third-party web analytics provider Similar Web, the site had over 23 million visits per month as of 2015.
On June 10, 2016, Gawker announced its bankruptcy filing as a direct result of the monetary judgment against the company related to the Hulk Hogan sex tape lawsuit.