“At first, it got to be enough so I could cover my phone bill.Now I make more every month on You Now than I do from my work at the store,” Abuhamdeh tells me. We become friends.” A couple of times he’s broadcast from his bedroom while sleeping. They want to see everything that you do.” You Now launched back in September of 2012, but for its first year and a half struggled to find traction.It initially piggybacked off of Twitter, but was quickly cut off, likely because Twitter has its own plans for a live streaming service built around a company it just acquired, Periscope.
With the press of a few buttons Sideman tips Ginja the equivalent of $5, along with a message asking him to flip for Ben. Ben this flip is dedicated to you, for being so awesome.
Everybody say, 'We love Ben' in the chat." While the chat lights up with people chanting my name, Ginja dashes down his steps onto his front lawn, does an amazing corkscrew backflip, does it again for good measure, and then heads back to the porch, where he continues bantering a mile a minute, skimming the comments like a pro, dispensing jokes, attention, and affection in just the right doses.
Despite myself, I feel a rush of excitement, the thrill of having another human perform just for me.
"The broadcaster is not the only content creator in the room," says Sideman.
"Smartphones provide all the critical pieces for these new services.
They take care of distribution through the app store, monetization through in-app purchases, incredible video quality through cameras and microphones, and connectivity everywhere with LTE internet." The growth and ubiquity of social networks is also "creating an amplifier effect for good consumer products." You Now is run by founder and CEO Adi Sideman, who knows very well the long history of failed experiments with live streaming.
These cost coins, which you earn from spending time interacting on You Now.
Users can also give premium goods, which cost money to acquire.
His broadcasting schedule swelled from one or two hours a day to appearing live in four two-hour sessions. “I was using up around 70GB of data each month, and I’m with Verizon so you know that’s not cheap.” He was addicted to the interaction with the audience, but couldn’t afford to keep up with his costs.
So he sent a letter to You Now, which put him on its partner program, allowing him to earn money when his fans left digital tips and gifts. Cashier broadcast has several hundred people following live at any time.
"It’s all about the addiction to real time feedback and the nodes in the brain that it triggers," Sideman tells me.