Within a year, the online dating as a category went from desktop to mobile-dominated.
Key Tinder Statistics By September 2014, Barclays predicted the app’s valuation to reach $1.1bn by the end of 2015, now managing more than one billion swipes a day.
The bank expected Tinder to reach 20m active users by April 2015 and IAC to start monetising a projected $180m in revenue in 2015.
Translating these users into Tinder Plus customers will be an important next step for the company in the future.
In line with the above findings, 72% of Tinder’s user base is visiting other online dating sites, with mobile phones the most important access devices at 58%, followed by PCs (54%) and tablets (35%).
By July 2014, Tinder had reached spot three in the top five US dating properties with 3.6m visitors per day, up 1,400% from 2013.
But Global Web Index finds that Tinder has not yet overtaken traditional dating apps such as Match, with only 1% of global internet users on Tinder last month versus 31% using a traditional online dating site.And one thing that should be worrisome for straight men is the size of their disadvantage in the market.Josh Fischer is the Director of Product Insights at What does this mean?With the launch of Tinder Plus, the company’s subscription model, which offers options such as the ability to undo swipes and Passport, that lets you search for matches beyond your current physical location, the apps rank on research site App Annie, climbed six spots in Google Play’s revenue rank. The dramatic jump upwards is directly linked to the Tinder Plus app launch.Having limited the number of right swipes on its free app, Tinder jumped from spot No. However, it remained in the top 100 i OS apps during March 2015.Without revealing any data about our users, simple logic should reveal that it’s essentially impossible for any of these claims to be accurate.