"It's a bit of a social experiment," said Ripley, who is also manager of project planning at Royal Roads University.
Both men and women in the Capital Regional District can make profiles for free at Only after a woman "winks" or sends a man a message can he see her profile and respond.
On Ladies Choice Victoria, men work on their profiles, then wait for a message.
Women can browse men's profiles, but are invisible until they make first contact. "It's very discreet - the only people who will ever see your profile are guys you've expressed interest in," said Ripley.
There's less incentive to put energy into personalizing each message, since it can get lost in the noise.
As a result, women may be overwhelmed by low-quality, generic contact from men.
For a taste of something stronger, head to Spinnakers Brewpub.
The craft beer alone is worth the drive over the bridge, but Spinnakers also offers a tasty gastro-pub menu and one of Victoria’s best patios (the view has to be seen to be believed! Settle in for sunset, watch the lights coming on over the water and enjoy an unforgettable date night."That can be a really frustrating experience and it can also be a self-esteem hit.But if you don't know who's out there, if you don't know who's on the site, you can't feel down about someone not responding to you." The choice to go local was an easy one for Ripley and Bard, who both grew up in Victoria - attending Willows Elementary School, Oak Bay High School and later the University of Victoria. Users can search by neighbourhood or municipality within the Capital Regional District."I always tell people it's another tool in your toolbox.Don't stop networking and meeting people in person.Since launching at the end of September, Ladies Choice Victoria has already attracted more than 100 users.