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“We’re hoping to create an overall experience where people can feel more relaxed being themselves, and more excited to meet and get to know other people.” This feature will push Lively beyond dating to help users just generally meet new people. Top dating apps like Tinder, Bumble and others have also adopted friend-finding features as of late, as they become more like social networks.

And Bumble is preparing to launch into professional networking in September, with the debut of Bumble Bizz.

Similar to Snapchat and Instagram, Bumble will support short-form videos recorded live or in the past 24 hours, which can be either posted to your profile for all to see, or only shared with matches.

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Bumble says it decided to hold the feature back because it would make more sense from an engineering perspective to launch it in the rebuilt app arriving this fall.

That version of the app will support Bumble Bizz, but will also introduce features that let you craft different profiles for dating, friends, and professional networking.

However, a later version of the app will allow for a semi-permanent way to keep them.

(More to come on that this fall.) Again, Bumble’s interest in video has a lot to do with how the company feels the format will help users show more of themselves, which is the common thread between all the dating apps’ embrace of video.

(The videos imported from social networks can be longer than 30 seconds, Hinge notes.) Instead, Hinge believes support for videos will allow members to better show who they really are, by sharing fun or memorable moments and activities from their lives.

This continues the dating service’s larger mission of helping users find relationships, not casual encounters.This helps users instantly feel more comfortable, the company explains, without having to worry about what they look like right away.As users continue to talk, the blur fades away – but users can opt to add it back if they want to remain hidden.Shortly after, Bumble will roll out its own video support as well.Announced in January, Bumble VID will allow users to share video “stories” on their profile.And they’re meant to be a combination of photos and videos, similar to what’s available on Lively.

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